Many businesses become so enamored with their product (or service) features that they lose sight of why customers buy in the first place. In their quest to churn out new iterations and upgrades, they overlook the promise made to their buyers.
That kills sales. And Brand.
Follow these steps to refocus your business on the promise, not just the product.
What features and capabilities of your product are you focused on? List them below:
What outcome is your customer really seeking by engaging with your company and purchasing your product? What do they want to achieve?
My Customer's Desired Outcome Is:
Craft a promise statement that pledges to fulfill your customer's desired outcome.
My Promise to Customers Is:
Review the key areas below through the lens of your promise. Are they aligned? If not, note how to change them.