(c) CEO Workbench. All Rights Reserved.

Follow these steps to develop a distinctive brand voice that captivates customers.

Step 1: Uncover Your Brand's Personality

• What 3 adjectives describe your brand's personality?

• What 3 adjectives do customers use to describe your brand?

• Where is there alignment or mismatch between the two lists?

Step 2: Identify Your Celebrity Brand Doppelgänger

• What celebrity or fictional character best embodies your brand persona? (this is your brand’s ‘doppelgänger’)

• What makes your doppelgänger uniquely captivating?

Step 3: Establish Your Contrarian Brand Beliefs

• What are 3 ingrained beliefs in your industry that your brand rejects?